Friday, October 26, 2007

Airborne's reputation may be decieving...

Some little girls ask Santa for Barbie dolls. Me? I wanted the Dr. Dreadful Freaky Food Lab. Commercials on TV had me hooked. Kids in white lab coats mixed bubbling green concoctions in beakers and drank out of skull-head cups. Forget Easy Bake Ovens, with Dr. Dreadful’s lab I could make slimy gummy spiders and a goop called monster skin.

On Christmas morning, Santa came through, but I can’t say the same for the wild, white-haired Dr. Dreadful. “Looks gross tastes great!” he promised. Never trust a mad scientist. My homemade sludge look gross alright—tasted worse.

Airborne, a popular supplement and supposed immune system booster, reminds me of my Freaky Food Lab. Maybe it’s the way the tablet fizzes and bubbles in water as if some complicated chemical reaction is going on. Or maybe it’s the sour expression that involuntary comes over my face as I choke down the potent liquid. Lemon-lime, zesty orange—don’t let these tutti-frutti flavors fool you. I suspect the second-grade school teacher that created Airborne shares Dr. Dreadful’s definition for “tastes great.”

But perhaps the most striking similarity between the trendy cold medicine and my childhood food lab are the empty promises. Despite Airborne’s reputation as the miracle-cold reliever, a little research uncovers a surprising lack of scientific support.

As a dietary supplement and not a drug, Airborne is not regulated by the FDA. True, Airborne gives a detailed ingredient list (which is better than some supplements), but the accuracy of these numbers and the safety of the ingredients overall is not regulated by any governing body.

This may be forgivable if I was confident in the integrity of the company. Here’s the real roadblock. Airborne endorsed a bogus study by GNG Pharmaceutical Services to make their product look better. According to Airborne, GNG conducted a professional, double-blind placebo-controlled study on Airborne. Their findings—Airborne works. The catch—turns out GNG is actually a two-man operation (one without a college degree) created solely for the purposed of the study. There were no tests, clinics, etc., just good old-fashioned lies.

If this isn’t enough to make you think twice about Airborne, consider the extreme dosages of vitamins. Airborne is packed with Vitamins C and A—both vital to a healthy human—but too much of a good thing can be dangerous. Excess Vitamin C can cause nausea and diarrhea, and an overload of Vitamin A could lead to Hypervitaminosis A, a condition with side effects including, birth defects, liver abnormalities, reduced bone mineral density (putting women at risk for osteoporosis) and central nervous system disorders. Get rid of the sniffles or continue to have dense bones. Not a tough one in my book.

To be fair, one dose of Airborne does not exceed the Vitamin C and A levels per day. However, if taken once every 3 hours and up to 3 times a day as directed on the box, you could easily triple the daily values. The maximum Vitamin A a person should ingest in one day is 10,000 IUs. There are 5,000 IU of Vitamin A in one caplet of Airborne alone. As for Vitamin C, it’s safe to intake about 2,000 mg a day. The amount of Vitamin C in one Airborne caplet—1,000 mg.

And even if you were willing to risk bogus studies and ODing on vitamins, there’s still no proof that Airborne actually works. No legitimate studies back this claim up, and many doctors are indifferent or even negative toward the product.

As for me, my personal testimony on the supplement disproves arguments on both sides. Last week when fighting a cold, I averaged about four doses a day of an Airborne-copycat (a generic CVS brand of the same supplement that costs less!). In one weekend, I polished off an entire tube of the supplement. The results—I still had a stuffy nose and headache even after my Airborne binge. Has my liver become abnormal, my bones more frail or my central nervous system compromised? Not that I’m aware.

One thing I do know. The experience of zesty orange liquid burning down my throat—dreadful.

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